Our Services: Qualitative Research

For those looking into gaining in-depth information into individual experiences, we also offer the following qualitative research services:

Focus Groups

MR&D has carried out focus group discussions with consumers and businesses. We have experienced and trained moderators utilizing specialized qualitative techniques or projective techniques to help illicit responses from respondents. We use focus group discussions that are open ended in nature to capture perceptions, opinions, beliefs and attitudes towards a product, service, and gauge reactions to concepts, advertisements, an idea, or packaging.

In-depth telephone interviews

We have experience in conducting in-depth telephone interviews in situations where expert opinions are needed or to gather detailed information from customers or users of competing products or services when because of geography, logistic issues, or the sensitive or complex nature of the topics to be explored, conducting focus group discussions or face-to-face interviews are either impractical or inappropriate.

Industry-level in-depth interviewing

Having operated for over 20 years in Guam, MR&D has developed extensive relationships with different businesses in different industries. MR&D has the capacity to conduct one-on-one interviews with pre-recruited industry participants which will deepen your understanding of the market.

Others

Mystery Shopping
In-store sales and inventory audits
Retail observational studies
In-person interviewing (in-store/on-site)
Product fulfillment
Product purchasing/sample retrieval
Merchandising sets
Product placement, on-serts, inserts
Mystery shopping/Secret shopper
Traffic counts
Retail/Site profile and photograph studies